![Why TheSoul Publishing's Victor Potrel isn't overthinking how YouTube Shorts will share ad revenue with creators and publishers Why TheSoul Publishing's Victor Potrel isn't overthinking how YouTube Shorts will share ad revenue with creators and publishers](https://digiday.com/wp-content/uploads/sites/3/2023/01/Digiday_VictorPotrel2_1030x600-Mntn.png?w=1030&h=579&crop=1)
Why TheSoul Publishing's Victor Potrel isn't overthinking how YouTube Shorts will share ad revenue with creators and publishers
![YouTube creators can earn Shorts ad revenue on February 1 (if they agree to new Partner Program terms)" - Tubefilter YouTube creators can earn Shorts ad revenue on February 1 (if they agree to new Partner Program terms)" - Tubefilter](https://www.tubefilter.com/wp-content/uploads/2023/01/youtube-partner-program-new-terms-1400x825.jpg)
YouTube creators can earn Shorts ad revenue on February 1 (if they agree to new Partner Program terms)" - Tubefilter
![Kevin Parry on Twitter: "YouTube Shorts ad revenue launched today. Here are my numbers pre-today – $1/million views. I'll update tomorrow when Shorts ad rates come in! https://t.co/6X5Ixi8PSB" / Twitter Kevin Parry on Twitter: "YouTube Shorts ad revenue launched today. Here are my numbers pre-today – $1/million views. I'll update tomorrow when Shorts ad rates come in! https://t.co/6X5Ixi8PSB" / Twitter](https://pbs.twimg.com/media/Fn7e9t1WYAEiaeQ.jpg:large)
Kevin Parry on Twitter: "YouTube Shorts ad revenue launched today. Here are my numbers pre-today – $1/million views. I'll update tomorrow when Shorts ad rates come in! https://t.co/6X5Ixi8PSB" / Twitter
![YouTube announces creators will be eligible for revenue from Shorts, the platform's TikTok competitor YouTube announces creators will be eligible for revenue from Shorts, the platform's TikTok competitor](https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2022-07/220721-youtube-mjf-1550-63e771.jpg)